She passed away “peacefully, surrounded by her family,” according to the statement, which did not disclose the cause or exact date of death.
Doris Fisher, co-founder of the American clothing retailer GAP, has died at the age of 94, the company announced on Monday.
She passed away “peacefully, surrounded by her family,” according to the statement, which did not disclose the cause or exact date of death.
“There is simply no equal to Doris Fisher. In Gap-speak, she was a true original,” said company president and CEO Richard Dickson.
“She understood first-hand the value of self-expression, diversity, and inclusion.
And she worked tirelessly to ensure that Gap Inc. always did more than sell clothes.”
Fisher and her late husband, Donald Fisher, opened the first GAP store in San Francisco in 1969.
The pair helped shape casual American fashion, focusing on affordable, ready-to-wear clothing such as jeans, T-shirts, and sweatshirts.
According to The New York Times, Doris Fisher named the company after the “generation gap,” reflecting the young customers they aimed to attract.
The Fishers’ retail approach focused on simplifying shopping by organizing sizes clearly and keeping stores well stocked.
Over time, the company expanded into other major brands, including Banana Republic and Old Navy.
Today, GAP operates around 3,500 stores worldwide, including both company-owned and franchised locations.
“Never content with what is, Doris continuously imagined what might be and then made it happen,” Dickson said.
“A great deal of Gap Inc. culture at its best derives from Doris’s influence.”
She is survived by her three sons: Robert, William, and John.
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