Experts Advise Businesses to Address Real Challenges Before Adopting AI

Business leaders have been advised to adopt artificial intelligence (AI) only when it helps solve real business challenges, rather than using it simply because it is a growing trend.

The advice was given at a symposium organised by the Department of Marketing and Consumer Studies at the University of Ibadan.

The event brought together academics, students, policymakers, and industry professionals to discuss the role of AI in business growth and sustainability.

Delivering the keynote address, the Chief Executive Officer of BeamX Solutions Ltd, Obinna Nweke, stressed that businesses should focus on identifying their challenges before considering AI solutions.

According to him, many organisations invest heavily in AI without seeing measurable improvements in profitability because they fail to address specific business needs.

Nweke advised companies to first understand what drives revenue, increases costs, or creates difficulties for customers.

He said AI should be introduced only where it can provide measurable value and improve business performance.
He also warned against using AI merely for trendy activities such as generating promotional content or deploying chatbots without a clear purpose.

He noted that many AI systems lack local and industry-specific knowledge, making them less effective without proper guidance.

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