Experts Urge Nigerian Youths to Use Technology to Build Careers in Creative Industry

Industry experts and stakeholders have encouraged Nigerian youths to take advantage of modern technology to develop their skills and build sustainable careers in the creative industry.

The call was made at the 2026 Nikon Hybrid and Cinema Summit, organised by New Creation Worldwide Link Nigeria Limited in Lagos.

The event brought together creative professionals, photographers, videographers and filmmakers to explore emerging technologies and opportunities in the industry.

Head of Sales and Strategy for Nikon Middle East and Africa, Akshay Talwar, described Nigeria as an important market for Nikon because of the creativity and storytelling abilities of its young population.

He said advances in artificial intelligence, cameras and editing software were lowering technical barriers and allowing creators to focus more on ideas and storytelling.

Talwar explained that Nikon’s hybrid cameras, including the Z50 II, Z5 II and Z6III, as well as the ZR developed in partnership with RED, were designed to meet different production needs. He added that Nikon was supporting selected creators with equipment and technical assistance.

The Managing Director of Nikon Middle East Freezone Enterprise, Dubai, Narendra Menon, said training was essential to increasing youth participation in the digital economy.

He disclosed that Nikon was considering partnerships with Nigerian universities and schools to provide practical training in photography and cinematography.

Menon said the company’s long-term goal was to establish a full-fledged Nikon school in Nigeria, while noting that it could initially collaborate with higher institutions and local trainers to equip students with practical skills.

He urged young people to see cameras as investments that could help them generate income rather than simply as gadgets.

Renowned photographer and artist Kelechi Amadi-Obi advised young creatives to treat their work as a business.

He stressed the importance of understanding marketing, pricing, production expenses and delivery costs.

Amadi-Obi identified lack of knowledge as one of the major challenges facing young creatives and urged established professionals to mentor upcoming practitioners through talks, social media platforms and digital workshops.

South African content creator Steven Segal said the summit was designed to educate and empower photographers, videographers and filmmakers.

He encouraged young creatives to remain passionate, determined and committed to continuous learning.

Filmmaker Femi Odugbemi and other industry professionals also shared practical knowledge with participants, reinforcing the importance of combining access to technology with training, mentorship and sound business skills.

The experts said the growing demand for professionals who can produce both photographic and video content presents significant opportunities for young Nigerians willing to develop their skills and adapt to changing technology.

Join us on our WhatsApp Platform @KOIKIMEDIA NEWS YOUR PAGE

Koikimedia Bringing the World 🌎 Closer to Your Doorstep